Privacy Policy

1. Who Prue is

Prue (“Prue”) is a conversational tarot and astrology service operated by SUPERSTAR Angel LLC. This Privacy Policy explains what information Prue collects, how it is used, who it is shared with, and the choices you have. It applies to the Prue website.

2. Information Prue collects

Information you give

• Account information. Your email address and a password (handled by the authentication provider), and optionally a name you choose to display.
• Order information. If you buy something from the shop, the delivery name and postal address you enter at checkout, the email address the order confirmation goes to, and what you ordered. Prue do not receive or store your card details: Stripe handles the payment and reports back only that it succeeded, along with the last four digits and card brand shown on your receipt.
• Birth and chart information. Your date of birth, time of birth, and place of birth. These are used to calculate your astrological chart. This information is optional, but some features will not work without it.
• Your conversations and readings.The questions you ask, the cards drawn, Prue’s responses, and any follow-ups. Prue store these so Prue can carry the thread between readings.
• Information about other people.If you mention other people in your readings (for example a partner, friend, or family member), the details you share become part of your conversation history. Please only share what you are comfortable storing, and avoid sharing other people’s sensitive information. See section 6.

Information collected automatically

• Subscription and purchase status. When you subscribe, the payments partner reports which plan you hold and whether it is active. Your full payment-card details are handled by Stripe and are never received or stored by Prue.
• Device and usage information. Basic technical data such as browser and device type, and diagnostic or crash logs, used to keep the site working and to fix problems.
• Analytics. Prue uses privacy-respecting product analytics to understand which features are used and how the site performs, so it can be improved. This includes events such as screens viewed and actions taken. This is never used to build advertising profiles, and session-replay recording of your screen is not enabled. The website also uses a cookieless analytics tool that does not track you across other sites.

3. How your information is used

• To create and manage your account.
• To calculate your chart and generate readings, responses, and follow-ups.
• To remember your history so readings stay personal over time.
• To process subscriptions and provide access to paid features.
• To operate, maintain, secure, and improve the Service.
• To respond to your support requests.
• To comply with legal obligations and enforce the Terms.

4. How readings are generated

Prue’s replies are generated using third-party artificial intelligence services. Prue asks for your permission on the site before sending anything to them for the first time, and tells you there exactly what is sent and who receives it. Here is the same detail in full.

What is sent to Anthropic

When you ask Prue something, Anthropic PBC receives (the maker of Claude) the text of your question and follow-ups, the cards on the table, the display name you chose, and your sun, moon, and rising signs. On continuing conversations the earlier turns of that reading are sent too, so Prue can keep the thread. The same kinds of information go information when Prue summarizes a past reading or notices a pattern across several of them. Anthropic is never sent your email address, your password, your exact birth time or birth address, your payment details, or your device identifiers.

What is sent to LocationIQ

When you search for your place of birth, the text you type is sent to LocationIQ so it can suggest matching places and return coordinates for your chart. This is not tied to your account.

Training and protection

Anthropic receives this information as a service provider, under commercial terms that require it to protect it to a standard equal to Prue’s own, to use it only to provide the service back, and not to sell it. Anthropic does not use information sent through the business account to train its models by default, and deletes or de-identifies the data on its own retention schedule.

You can decline. If you do not want your information sent to these providers, do not accept the AI notice, and Prue will not be able to give readings. You can withdraw permission later under Settings, and you can delete your account at any time.

Prue is an AI, not a human reader or a licensed professional. Readings are for reflection and entertainment and are not professional advice. See the Terms of Service.

5. How information is shared

Your personal information is never sold. It is shared only with service providers who help run the Service, and only as needed to provide their service. These include:

• Supabase for hosting, database, and authentication (to store your account and data securely).
• Anthropic to generate readings, follow-ups, and the summaries and patterns Prue draws across your past readings.
• LocationIQ to look up your place of birth and its coordinates.
• Stripe to take payment for memberships and shop orders, and to collect the delivery address on an order. Stripe receives your email address and payment details directly; Prue never sees your card number.
• Prodigi to make and post the prints and mugs you order. They receive the delivery name and address, the email address for delivery updates, and a temporary link to the artwork being printed. They receive nothing about your readings, your chart or your account.
• Cloudflare to check that sign-ins and sign-ups come from a person rather than a bot. It receives your IP address and basic browser signals for that check, and nothing else.
• Resend to send account emails such as sign-in confirmations, password resets and order updates.
• Sentry for crash and error diagnostics, and PostHog for product analytics.
• Vercel for website hosting and cookieless website analytics.

Each of these providers is bound by a written agreement that requires them to safeguard your information to a standard equal to or greater than Prue’s own, to process it only on instruction and only to provide their service, and not to sell it or use it for their own purposes. These terms are reviewed before a provider is added, and this keeps this list current with what the Service actually does.

Information may also be disclosed if required by law, to protect legal rights or users’ safety, or in connection with a merger, acquisition, or sale of assets.

6. Information about other people

Prue works best when you talk openly, and people often mention others in their readings. Anything you share about another person is stored as part of your own conversation history and is used only to provide your readings. Please do not share another person’s sensitive information (for example health, sexuality, or precise location) and that you only share what you have a right to share. You can remove this content by deleting the relevant conversation or your account.

7. Data retention

Your information is kept for as long as your account is active or as needed to provide the Service. When you delete your account, Prue permanently delete your profile, chart details, conversations, readings, and your picture. Orders are the exception: records of payments have to be kept, so an order you placed stays on the books with what was bought, what it cost and when, but your name, address, email and receipt link are removed from it. Backups are purged on a rolling schedule.

8. Your rights and choices

• Access and correction. You can view and edit your name, birth details, and other profile information under Settings.
• Deletion. You can permanently delete your account and associated data at any time from Settings → Delete account.
• Marketing. You can opt out of any promotional messages Prue sends.

Depending on where you live, you may have additional rights under laws such as the EU/UK GDPR or the California Consumer Privacy Act, including the right to access, correct, delete, or port your data, and to object to or restrict certain processing. To exercise these rights, get in touch at the address below. You will not be discriminated against for exercising them.

9. Security

Technical and organizational measures are used to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so Prue cannot guarantee absolute security.

10. Children

Prue is not directed to children under 13. You must be at least 13 years old to use Prue, and if you are under 18 you must have permission from a parent or legal guardian. Prue does not knowingly collect personal information from children under 13. If you believe a child has provided information, please get in touch and it will be deleted.

11. International users

Prue operates in the United States and may process your information there and in other countries where its service providers operate. These countries may have data-protection laws that differ from those in your country. Where required, appropriate safeguards are used for international transfers.

12. Changes to this policy

This Privacy Policy may be updated from time to time. If there are material changes, the date above will be updated and, where appropriate, notice given you on the site. Your continued use of Prue after an update means you accept the revised policy.

13. Getting in touch

Questions about this policy or your data? Email support@askprue.com.